The complete back office for Whatnot sellers & card breakers — true profit per show, break & case cost splitting, buyer win-back, and start-price math before you go live. Not a spreadsheet. Not just another P&L.
Start your 7-day free trial →| Show | Orders | Gross | Fees | Inventory | Profit |
|---|---|---|---|---|---|
| 💥 Chrome Black Hobby Rip Night | 174 | $3,870 | $418 | $1,650 | +$1,253 |
| 🔥 Friday Singles Showcase | 96 | $2,214 | $241 | $780 | +$1,193 |
| 💥 Blaster Box Break Marathon | 171 | $1,814 | $202 | $1,710 | −$98 |
| Top buyers | Orders | Spent | Last seen |
|---|---|---|---|
| jh****4 WHALE | 104 | $2,322 | 2 days ago |
| ta****nd WHALE | 86 | $1,918 | yesterday |
Whatnot shows you vanity metrics. A spreadsheet means manual entry every week. StreamTally is the only one built for how live sellers actually run.
| Whatnot Analytics | A spreadsheet | StreamTally | |
|---|---|---|---|
| True profit per show (after every fee & your cost) | ✗ | manual | ✓ |
| Break & case cost splitting | ✗ | manual | ✓ |
| Whales & quiet-buyer win-back | ✗ | ✗ | ✓ |
| Start-price math before you go live | ✗ | manual | ✓ |
| No weekly data entry — just drop the report | n/a | ✗ | ✓ |
| Tax-ready P&L export | ✗ | DIY | ✓ |
Two shows can have the same order count and wildly different profit. If you can't see it, you can't fix it.
Gross, platform fees, giveaway shipping, refunds, and your inventory cost — netted out per stream, automatically.
Daily, weekly, monthly, quarterly, and yearly rollups. Tax season becomes an export, not a panic.
Your top 10% of buyers drive a third of your revenue. See who they are, what they buy, and when they go quiet — before they're gone.
Repeat buyers who haven't shown up in 3 weeks get flagged automatically. That list is free money.
Log cases, boxes, singles, and supplies with quantity and cost. See what you own, what it's worth on hand, and what's moved — and flow it straight into your profit.
Ripping a case across 30 teams? Enter the case cost once and StreamTally splits it across every spot by weight, then pushes it straight into that show's profit. No spreadsheet math.
Know your break-even and target start price before you go live. Enter what an item cost and StreamTally works backward through Whatnot's fees so you never let a slab go at a loss.
Income, fees, refunds, and expenses by category and by month — one CSV your accountant will actually thank you for. Tax season becomes a download.
Generate a shareable recap image after every show — your sales, orders, @handle and next stream time. Post it to hype your next room. Free promo, every stream.
Check your numbers between streams from anywhere. The whole dashboard works on mobile — no laptop required.
Sell seasonally? Cancel with one click and pick up right where you left off — your history is saved, never deleted, and export is always one click away.
Built on the official reports your platform already gives you. No passwords to your selling account, ever.
Download your weekly order reports from your seller dashboard (we show you exactly where).
Drag & drop. Every order, fee, refund, giveaway, and tip is parsed and deduped automatically.
What did the inventory cost you? One number per show is enough — or split a case across every break spot automatically.
Profit per show, P&L over time, your whales, your quiet buyers. Updated every week in 30 seconds.
One plan, everything included. Cancel anytime. Founding members lock in this price for life.
Never. You download the weekly order reports Whatnot already gives every seller and upload them here. We never touch your selling account.
Yes. It reads every order — singles, breaks, giveaways, tips, refunds. If it's in your Whatnot report, StreamTally counts it.
Whatnot first. TikTok Shop and eBay imports are on the roadmap and included in your plan when they land.
Your net earnings (after all Whatnot fees, refunds, and giveaway shipping) minus the inventory cost you enter. Verified to the penny against the raw reports.
Yes — one click, right from your account. You keep full access through the time you've already paid for, and you're never charged again. No emailing support, no hoops.
Cancel in the off-season and your data stays exactly where you left it. When you're back, reactivate in one click and everything's still there — nothing is ever deleted.
Your data is yours alone — isolated per account, never shared, never sold. Export or delete anytime.
A live seller who's done $229K+ and 11,000+ orders on Whatnot, and got tired of not knowing the real numbers.
Start your 7-day free trial, import last week's report, and see your true profit per show in minutes. Founding members lock in $20/mo for life.
Start your 7-day free trial →